Lance Verhoeff

Lance Verhoeff

Co-Founder, Trading Post Brewing

Vancouver, BC

About the Presentation (with Paul Verhoeff)

"All in the Family: The Craft of Brewing Entrepreneurial Success"

 

About the Presenter (with Paul Verhoeff)

Lance Verhoeff is the co-founder of Trading Post Brewing, which was launched in 2015 in conjunction with the Verhoeff Group of Companies. Lance's father, Paul, is Principal of VGC

VGC developed Trading Post Brewing Corporation, a craft brewery and eateries in the Langley area. Trading Post has been successful in brewing award winning craft beer, and features “our beer and our food” at its historical Fort Langley and new Abbotsford eateries.

Lance and his crew of over 100 dedicated people are passionate to create experiences through craft beer and local food.

Their story, as shared on their website, is as follows: "Our modern-day craft brewery and eateries were born out of a passion for great beer and the desire to serve the communities we call home. As we continue to grow, we look forward to sharing our love for great beer and great food with you. Our journey began with the dream of creating exceptional beer that reflects our love for craftsmanship and innovation. We strive to push boundaries and create unique brews that excite the palate and leave a lasting impression. We invite you to join us on this journey as we continue to craft extraordinary experiences for everyone who walks through our doors."

Lance is passionate about fostering a healthy work-life balance, Lance focuses on that same balance for his team in the hospitality industry often challenged by burnout.

Lance graduated with his BBA from Trinity Western University in 2011. He also spent five years on the TWU Men’s Basketball program as a Spartan. Fast forward to today, he now enjoys spending quality time with his wife and their three young children.